Conclusion of Forms and Conventions:
When analysing the different music video we based our decision on the genre we would like to make our music video. Therefore we analysed one dance music video each leaving us with a total of four.
From our analysis’s we concluded that the common conventions used in dance music videos was the music. The music was constantly repetitive of a thumping base accompanied with various computer generated beats, using this mixture created a more engaging song and video which is more likely to keep the audience on their feet. As well as continuously repetitive lyrics with are consistent throughout the music video, this is one of the most common conventions for a dance anthem. Another convention we found in all music videos was hat is was narrative driven; all the actions followed a sequence and had a realistic storyline excluding a few videos. When making our music video we would need take into account the beat of the song we are going to use and whether it is fast paced and effective in the sense of the music. We would also highly consider a narrative plot as it seems to be successful in dance music videos.
From our analysis’s we concluded that the common conventions used in dance music videos was the music. The music was constantly repetitive of a thumping base accompanied with various computer generated beats, using this mixture created a more engaging song and video which is more likely to keep the audience on their feet. As well as continuously repetitive lyrics with are consistent throughout the music video, this is one of the most common conventions for a dance anthem. Another convention we found in all music videos was hat is was narrative driven; all the actions followed a sequence and had a realistic storyline excluding a few videos. When making our music video we would need take into account the beat of the song we are going to use and whether it is fast paced and effective in the sense of the music. We would also highly consider a narrative plot as it seems to be successful in dance music videos.
Intertextuality in the music videos seem important and engage with the audience on a different level, if the audience spot the indistinctive reference. If included it can increase the effectiveness of the video and create a more popular video that can have a great impact on the artist’s star image. This is a hard convention to fit into all music videos so it used less often, however when used it shows to have a large impact on the audience that recognises it as it gives them a sense of self accomplishment and makes it more likely for them to want to watch and listen to the video.
They also seem to have a strong use of symbolism to make the audience think a little and to create a bit of an abstract view, combining the abstract and realistic view seems to interact with the audience better. This is because they feel it simple to follow the plot; however they get involved in parts of the music video which makes them included so they feel more receptive to the video. It also seems that dance videos heavily include representation of voyeurism and exhibition as they include many explicit shots of women and show them as sex objects. However this seems to be effective in manipulating the public in order to get a bigger audience and it increases the male audiences, it also increase the male profit margin which gives and artist more power by increasing their star image if another one of their videos is successful.
This convention still needs to be smartly used otherwise it can cause feminist and controversial problems with the audience creating more of a profit margin as a lot of people will be more interested in it, however as a star it can decrease your reputation and may make you lose viewer, therefore if we are to use this it needs to be carefully thought out in order to be successful.
When looking at camera work in particular for dance music videos the most common shots that are used are close-ups and cuts. Close-ups are used to show the audience key characters reactions as dance songs consist of little words, showing the audiences actions is a key convention to portray their emotions as there is no other way. Other genre songs can show it in the lyrics, however for most of the dance genre songs this is not possible. Many cuts are used as transitioning shots in order to give the video an edgy feeling and keep the audience dancing. It also is more effective since music videos do not need to be continuous or in sync with lyrics and movements it makes it easier and more effective to try and show a complete different idea to increase the audiences thought horizon and make them more able to engage with the video.
