Ideologies:
When a potentially controversial music video is made, the director and artist can expect it to generate a reaction. This can lead to success, by creating a bit of notoriety to an extent so that people will go out of their way to see it; but there is a risk that the video will not be shown at all or will be edited to the point where it no longer makes sense, which may not please the viewer entirely. A controversial video is likely to appeal greatly to a specific target audience; such as the artist’s fan club or underground following, and may produce sales on sell-through, but it is also likely to be subject to adverse publicity, which could backfire for the artist.
While violence tends to be the main cause for concern in films, comics or video games, music video is most frequently criticised on sexual grounds.
